Table of Contents
Brand Overview.
Target Market of Zara.
Identification and Major Impacts of Relevant Theories/Concept.
Future Trends.
References.
Brand Overview: Zara
Zara is a clothing retailer that has adopted a new approach in the industry. Zara was founded in the year 1963 by Amancio Ortega in Spain. Its parent company, Ortega Family, is 60% owned by INDITEX which had 6.741 billion sales in the ye…
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