MNG00114 Competitive Strategy
Table of Contents
Introduction.
Analysis of the internal environment
2.1. Resources of company.
2.2. Key competencies.
2.3 VRIO framework.
2.4 Strengths and weaknesses.
Analysis of external environment
3.1. Macro environment
3.2. Industry environment
Recommended strategic direction.
4.1. Strategic goals.
4.2. Current strategy.
4.3. Recommendations.
Conclusion.
Reference…
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