Mkg701

• Internal Code :
• Subject Code : MKG701
• University : University of Sunshine Coast My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Marketing

Marketing in a Global Environment - Answer 1 Macro-environmental factors refer to the set of external forces which influence the development of the company but are not under its control. These factors include economic, technological, political, social, legal and environmental factors. In respect of the given case study, the Australian coffee and café industry is influenced by numerous macro environmental forces and it is vital for futur…