Strategy and the Global Competitive Environment
Table of Contents
Introduction.
Scenario.
STP.
Segmentation.
Positioning.
Targeting.
Ansoff Matrix.
Market Development
Diversification.
Porters Generic Strategies.
Cost Leadership.
Differentiation.
Focus Strategy.
Value Proportion.
Digital marketing platform..
Technological Innovation.
Selected Value Proportion.
Marketing Campaign.
Recommen…
Strategy and the Global Competitive Environment
Contents
Introduction.
Future scenario.
STP.
Segmentation.
Targeting.
Positioning.
Ansoff matrix.
Market development
Product development
Market penetration.
Diversification.
Value Proposition.
Research-Understanding the users.
Marketing mix.
Product
Price.
Promotion.
Place.
People.
Processes.
Physical evidence.
Conclusion.
Intro…
Strategy and the Global Competitive Environment
Contents
Introduction.
Strategic Option for AMW...
2.1. Segmentation and Targeting.
2.1.1. Segmen
2.1.2. Target
2.2. Growth Strategy for AMW...
2.2.1. Market penetration.
2.2.2. Product development
2.2.3. Market development
2.2.4. Diversification.
2.2.5. Suitable strategy for AMW...
2.3. Positioning in the Business Strategy Model
2.3.1. Cost leadership…
Contents
Introduction
The scenario development process
Identification of driving forces
Identification of critical uncertainties
Developing a range of plausible scenarios
Discussing the implications
Future scenarios of TV and Video industry
Driving forces
Critical uncertainties
4 plausible future scenarios
Scenario 1 - Content supermarkets
Scenario 2 - Dominance of large global content owners
Scenario 3 - Re…
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