Integrated Marketing Communication

• Internal Code :
• Subject Code : BU504
• University :
• Subject Name: Integrated Marketing Communication

Integrated Marketing Communications Effective marketing strategy and communication mix strategy is very essential for the success of any brand, product and service. The marketing and communication strategies largely influence the customer’s behaviour and their opinion for a product, brand or service. Promotion and communication form an important part of the marketing strategies of a business. Promotion for a product or service is the pro…

• Internal Code :
• Subject Code : MKT201
• University : College of Cape Town My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Integrated Marketing Communication

Table of Contents Introduction 2 Identification and Analysis 2 Segmentation (Roy Morgan Value Segment) 2 Persuasion Analysis (7-tools of persuasion) 3 Analysis of Current Advertisement 4 Current IMC Practices 5 Conclusion 5 Reference List 6 Introduction Samsung Electronics is appreciated worldwide for its innovative ideas through which it inspires the world and shapes the future. The transformative technologies broug…