MKT1003 Maslow's Hierarchy of Needs Assignment Sample


Introduction to Marketing - Answer to Question 1 Maslow depicted that the attitude of a human being, as well as their resolution-making process, is greatly influenced by one of the stages in his pyramid of human needs ((Wu 2016). Moreover, in a marketing model the potential of a marketing person in terms of creating an influence on the greatest motivator is known to be a significant enticement for successful marketing. The reason is that such …

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