Content Creation and Management
Table of Contents
1. Channel Selection 2
1.1. Social media (Facebook) 2
1.2. Social Media (Instagram) 3
1.3. Electronic Direct Mail 3
2. The Big Idea 5
2.1. Insight 5
2.2. Proposition 5
2.3. Leap 6
2.4. Idea 6
3. Craftsmanship of Copy 6
3.1. Facebook Quiz 7
3.1.1. Draft 7
3.2. EDM Content 9
3.2.1. Draft 9
3.3. Instagram 10
3.3.1. Draft 11
4. References 12
1. …
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